LEHIGH VALLEY, Pa. (June 10, 2003) — Air Products (NYSE:APD) today announced the launch of the FreshlineTM trademark, the cornerstone of a new worldwide naming strategy aimed at making it easier for customers to grasp the company's comprehensive range of products and services for the food and beverages industry. The name, according to company officials, better reflects the fact that most of the company's food core offerings help to preserve the freshness of the food product.
The FreshlineTM combined product and service range will now include processing equipment (including its CRYO-QUICK® Tunnel freezers), as well as specialist support services such as freezing and refrigeration solutions, modified atmosphere packaging, and equipment maintenance. Additional services under the Freshline umbrella will also include process monitoring, data collection and information technologies, which can help to improve efficiency and drive value as part of the manufacturing process.
"The FreshlineTM strategy is so appropriate because it instantly tells customers what we do for food, not just to it and that's a key driver behind every one of our new and current service s and products," said Dietmar Gamm, Food Group Marketing Manager. "The FreshlineTM name change will provide a single point of reference for our customers and will offer a more valuable service because it more clearly explains that we offer a fully integrated portfolio of services, equipment, gases and support that allows our customers to in turn, supply high quality products to their customers."
The combined FreshlineTM range is part of a series of planned strategic developments from Air Products for the food and drink industry. For more information about the FreshlineTM range, visit www.airproducts.com/food/freshline or phone 1-800-654-4567.
Back in January, Air Products rolled out the first Freshline product in the United States with the unveiling of its FreshlineTM Z Tunnel Freezer. The freezer, a cutting edge combination of cryogenic refrigeration, indirect heat transfer and impingement technology, sets new standards in terms of cost transparency, efficiency, operational safety, freezing quality and throughput-to-footprint ratio. Air Products serves customers in healthcare, technology, energy, and industrial markets worldwide with a unique portfolio of products, services and solutions, providing atmospheric gases, process and specialty gases, performance materials and chemical intermediates. The company is the largest global supplier of helium, electronic materials, hydrogen and select performance chemicals. Founded in 1940, Air Products is recognized for its innovative culture, operational excellence and commitment to safety and the environment. With annual revenues of $5.4 billion and operations in 30 countries, the company's 17,500 employees build lasting relationships with their customers and communities based on understanding, integrity and passion. For more information, visit www.airproducts.com. |
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