 The color cosmetics market is growing, but only modestly when compared with other personal care categories. This is leading to increasingly competitive dynamics. Solutions that meet aspirational needs and deliver practical benefits will differentiate themselves under these conditions. Are your products ready?
Consider Intelimer temperature trigger technology. In lipstick, for example, our Intelimer IPA 13-6 polymer facilities pigment dispersion, making formulations look great. At the same time, it provides low tackiness, low greasiness, and transfer resistance as well as reduces the migration of oils o skin, making formulations more worry-free for users. Intelimer IPA 13-6 polymer also improves moisturization and is silky and light, making formulations feel wonderful to use.
Want a colorful solution? Check it out for yourself see what Air Products and Intelimer technology can offer your formulations. Visit the website below or call 800-345-3148 in the U.S. and Canada or
610-481-6799.
Enhancing Competitive Positioning with Intelimer Technology
Changing consumer dynamics have dampened growth within color cosmetics relative to other personal care categories, but the long-term value proposition and potential for this market remains intact. Air Products' Intelimer offering can help formulators deliver solutions that make looking good easy for increasingly busy consumers.
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Key Trends in Color Cosmetics |
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How Intelimer 13-6 Polymer Can Help
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Shift to low maintenance and easy-to-use products
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Provides low tackiness and greasiness, improves control of oils on skin and lips, improves transfer resistance, and improves ease of application and wash-off
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Inclusion of additional product benefits, such as antiaging and sun protection
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Is compatible with various ingredients and can provide specific benefits for some applications, like sun protection
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Continued innovation of color palettes
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Facilitates pigment dispersion across wide variety of ingredients
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