Our primary goal is to provide opportunities to underprivileged children and youth at risk to improve educational outcomes while the children are young enough to make a significant positive difference. And, as we recognize the family as the most influential component of a child's early years, we encourage the involvement of parents or other caring adults in many of the programs we support. Related interests include teacher professional development, curriculum enhancement, mentoring, recreational development, and education reform.

We support pre-college educational activities through which a community-based organization or school district enters into a partnership with the company.