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Identity Manual

 
  about the on-line manual    printing instructions  

These documents are in PDF format. You will need the free Adobe Acrobat Reader to view them.

1.

 Understanding Our Identity 7 pages  41K (Rev. 1/2001)

2.

 Basic elements 10 pages  142K (Rev. 1/2004)

3.

 Photography 7 pages  185K (Rev. 1/2001)

4.

 Tone of voice 8 pages  256K (Rev. 10/2002)

5.

 Brand architecture (will be available soon)  

6.

 Administrative materials 29 pages  480K (Rev. 1/2004)

7.

 Literature 30 pages  640K (Rev. 3/2005)

8.

 Marketing materials 5 pages  212K (Rev. 1/2001)

9.

 Advertising 11 pages  1117K (Rev. 4/2006)

10.

 Exhibitions 10 pages  456K (Rev. 5/2003)

11.

 Promotional materials 5 pages  564K (Rev. 1/2001)

12.

 Presentations 6 pages  2MB (Rev. 6/2001)

13.

 Web sites 10 pages  946K (Rev. 8/2001)

14.

 Multimedia 7 pages  919K (Rev. 3/2005) 

15.

 Vehicles 4 pages  122K (Rev. 10/2002)

16.

 Signage 17 pages  159K (Rev. 4/2006)

17.

 Tanks and Coldboxes 6 pages 114K (Rev. 8/2006)

18.

 Equipment Labeling 3 pages 141K (Rev. 8/2006)

19.

 Product Labeling 3 pages 239K (Rev. 3/2005)

20.

 Uniforms 5 pages  93 K (Rev. 10/2002)


About the On-Line Manual

This manual has been developed to provide a detailed knowledge of the Air Products corporate identity program. It describes how to implement and manage the Air Products signature in all communication materials.Each section of the manual is made up of individual files which may be viewed by clicking on the corresponding icon or title.If you wish to receive an entire section in PDF format, you can request to have the entire file sent to you electronically or on a disk by contacting Joe Eilenberg in Visual Communications.
E-mail:
eilenbjc@airproducts.com
Phone: 610-481-2682

Printing Instructions

To print pages from the on-line manual, click on the "print" icon within the Acrobat Reader program (the button on the left of the toolbar directly above your active window) instead of using the "File, Print" menu from within the browser. The print quality is better if you print from within the Acrobat Reader.