In spite of high market penetration rates in many geographies, the global toiletries market is expected to continue growing. In established markets, consumers are becoming more demanding of performance and aesthetic characteristics of products that they use, sparking the need for product innovation. Are your products positioned to meet these dynamics?
Our polymer solutions can help by providing a platform for improved actives delivery and excellent sensory qualities, as well as other benefits. Taken together, these benefits can help your formulations address consumers’ needs and thereby enable greater differentiation of your products in the marketplace.