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Unique Understanding and Innovation Equal
Customer's Competitive Advantage —
Air Products' Performance Material Brand Campaign
 Wayne Mitchell
Vice President
General Manager Performance Materials Division
"It's all about gaining a competitive advantage for our customers. Customers seek it. They appreciate the edge as a value and a one up over their competition. Whether it is an environmental benefit, improving the performance of an existing or new product, or making a production process more cost effective, customers are always looking for assistance and ways to do things better than others in their market.
As the worlds only gas and chemical company we offer more than 40 year's experience in material science and surface chemistry. This capability gives us unique insights into helping customers create products that are better than the competition, and at the same time, better for the environment.
This "competitive advantage" is the heart of Air Products' newest Performance Materials integrated promotional campaign being launched with print advertisements appearing in trade and industry publications. This is part of a larger Corporate Brand Campaign which focuses on a variety of Air Products growth platforms."
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