The color cosmetics market is growing, but only modestly when compared with other personal care categories. This is leading to increasingly competitive dynamics. Solutions that meet aspirational needs and deliver practical benefits will differentiate themselves under these conditions. Are your products ready?
Our polymers can enhance pigment dispersion, making formulations look great. They also provide low tackiness, low greasiness, and transfer resistance as well as reduce the migration of oils on skin, making formulations worry-free with wonderful feel. At the same time, our active ingredient solutions can enable skin, lash, or nails to look the best they can from the inside, helping to move the color category from a focus on "conceal" to "reveal."