A question of understanding
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A question of understanding is a brochure developed for everyone at Air Products. Inside you will learn what our customers say makes Air Products different from its competitors. It will help you to understand more clearly what Air Products stands for and the way we want to be seen by our customers.

Understanding your world
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The best way to deliver customer value is to build a deep understanding of customers' needs and then use the knowledge to meet those needs. "Understanding your world" is filled with technologies, products, services, and accomplishments that are making the Air Products difference in our customers' lives each and every day.

Tone of voice
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The essence of our brand is that we create lasting relationships built on understanding. How do we do this? We use the methods of communication—words, pictures, sounds, gestures. We do that as speakers and listeners, writers and readers. This book is about our words. We understand that our words send signals about what we are like as people. We try to make sure we send the right signals through the right words. That’s our tone of voice.

A question of understanding
> View the Brochure, 429K.
The Air Products identity is deeply rooted in the history of the company. It is a unique expression of who and what we are. A carefully controlled corporate identity is one of them most effective ways of projecting a powerful image that will help us to succeed in any market, anywhere in the world. The "Understanding our identity" brochure will provide you will an overview of all of the important elements of the Air Products corporate identity program.