Lehigh Valley Pennsylvania

Air Products Launches New InuMax Advanced Retinol Delivery System at the California SCC Suppliers Day 2015

Air Products’ (NYSE:APD) Materials Technologies segment will launch InuMax Advanced Retinol Cosmetic Active, a novel solution for high-load retinol delivery, at the Society of Cosmetic Chemists (SCC) California Chapter Suppliers Day tradeshow in Long Beach, California, on October 14-15. This unique offering is based on Air Products’ newly developed InuMax technology, designed specifically to demonstrate excellent ingredient delivery and stability performance where higher-actives loads are preferred.

Retinol is among the most well-known and well-studied cosmetic ingredients available to formulators designing anti-aging products. Consumers have come to trust retinol as a solution to improve the appearance of their skin. Increasingly, brands are differentiating their products through retinol use-level claims, such as “Contains 0.3% Retinol” in Europe or “Contains 1% Retinol” in the United States. Such claims are particularly important for products targeting the professional, spa, and dermatological markets in order to reinforce their clinical, high-performing nature.

Formulating such systems can present unique challenges that many retinol solutions were not optimized to address. Our new InuMax Advanced Retinol technology reduces the risk of skin irritation with high retinol levels and eliminates the yellowing of a formulation. Air Products’ new InuMax delivery technology addresses these gaps, and the InuMax Advanced Retinol product was created specifically to help address these concerns. It provides a high degree of retinol stability and notably lower skin irritation, while enabling delivery of a high load of retinol to the deeper skin layers to improve product performance for our customers. 

“Our new InuMax Advanced Retinol solution can help brands focus on performance by going beyond just retinol stability and irritation reduction; it leverages an innovative, new technology that offers excellent performance in delivering retinol to deeper skin layers, providing multiple benefits that make it an outstanding value proposition for cosmetic products aiming to fulfill consumer expectations through use-level claims,” said Arnoldo Fonseca, Americas marketing manager for the Personal Care business. 

InuMax technology is part of a growing portfolio of delivery system technologies for cosmetic applications by the Materials Technologies Additives business. These proprietary technology platforms are able to target skin sites that range from the skin surface to within skin cells. Leveraging these technologies, the business offers over 80 active and functional commercial ingredients to the personal care industry, including those under the ROVISOME®, Cellular Actives™, Intelimer®, and Deposilk® brands. These technologies are also employed in customer-specific solutions. 

For more information, please visit Air Products at the California SCC Suppliers Day at booth #543, or visit the company’s product website at www.airproducts.com/personalcare.